Channel 4 opens up the airwaves and gives a voice to people who have a special connection to the number 4 as part of its Voices of 4 campaign which celebrates Britain’s diversity. The broadcaster’s in-house creative agency 4creative has worked with 17 people from across the UK, who, in the context of their association with 4, will be introducing some of the broadcaster’s biggest prime time shows in 130 continuity slots.

DIRECTOR: Barry Dyer

PRODUCER: Liz Arnott

PROD COMPANY: 4 Creative